iContact Review 2020

Item: iContact
Rating: 9
Author: Jonathan Kerns

Using the internet to a business’ advantage should be available to small and large businesses alike. Services such as email marketing campaign tools can help give your business the edge that you need, but choosing the right one can be a little difficult. iContact is one of the better alternatives out there, offering ease of use, great message deliverability, and even SalesForce integration -- among many more features. This review aims to show you what you can expect from an award-winning company in regards to what they have to offer with their email marketing tools. Hopefully, this can help you decide if iContact is exactly what you are looking for and if it is the right choice for you and your business.

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Jonathan KernsApril 17, 2019

Pros

Ease of Use: iContact offers an intuitive dashboard and design tools that let you easily navigate from anywhere in the system to the right tool in the click of a mouse.
Email Creation: The use of templates and an easy email editor allows you to send unique messages with your business’ theme and branding.
Delivery Rate: iContact offers a 97% delivery rate so there is a near 10/10 chance that your messages will be delivered to their recipients.
Annual Discount: Paying upfront for a subscription and can get you a 15% discount to the subscription fee compared to paying on a month-to-month basis.
Free Trial: iContact offers a 30 day free trial so you can check out all the features and functions on offer to see which one works best for you.

Cons

Mobile App: iContact does not offer a mobile app unlike other services. Customers working on-the-go would have benefitted greatly from this.
Email Limit: iContact does not offer an unlimited sent email feature; rather, emails are limited to 6x the subscriber limit per month.
Contact Importing: iContact only allows contact importing through different spread sheet formats unlike other companies that offer various flexible tools to import contacts.
Storage Concerns: iContact offers limited image library storage with 5MB of free space.

Salesforce Integration

iContact offers seamless integration with Salesforce to help you take advantage of the data already in your Salesforce account. You can start sending emails faster and more easily with this integration as well as get pre-configured reports, target sending and lead statistics. The email product is integrated flawlessly so it feels as if it is part of the program. You also have access to unique templates, which you can edit by reordering text and images to send out emails that show your business branding and get all the relevant email marketing statistics to get feedback in real-time. This can help you determine the effectiveness of your email campaigns by gauging the number of messages delivered, messages bounced, revenue influenced and leads converted. Sending of the emails can be done based on specific targeting such as mouse clicks, sign ups and those who engage in previous campaigns. iContact also offers tutorials on its use so you can make the most out of their services.

Pricing and Features

There are 3 subscription options offered by iContact: a basic, pro and enterprise subscription. Each one comes with flexible list size options with 500, 2500, 5000, 10000 and 15000 subscribers to meet the size of your client base.

The basic subscription is the Email Marketing plan which starts at $14 a month for 500 subscribers ($11.90 a month with an annual subscription). This plan includes features such as list management tools, autoresponders, email templates and campaign tracking. It also has the ability for social media sharing, API support, Google Analytics and other useful features enough for small businesses.

The pro subscription is the Pro Automation plan which starts at $99 a month for 500 subscribers ($84.15 a month with an annual subscription). This includes all the features of the Email Marketing plan with the addition of workflows, triggered messages, behavioral targeting, A/B testing and a lot of other features that medium to large industries would certainly benefit from.

For a list size larger than 15,000 subscribers, you can contact the company directly and get a price quote for their Premier plan which includes advanced features such as a dedicated strategic advisor, email marketing audit, email design testing, premier customer support, personalized hands-on training and a whole lot more.

You can check out all the features on their website or take advantage of the 30-day free trial. This lets you create a campaign with up to 100 contacts, and allows sending of not more than 400 messages. Also, if you qualify as an NC-based non-profit organization, you qualify for a free account and a 20% discount for those outside North Carolina.

Customer Support

You can contact the support services of iContact by calling their hotline number or chat with representatives through live chat from 11am to 2am GTM during weekdays. You can also fill out an online form with your name, email address, iContact username and concern then wait for an email response. If you have a Pro or Premier account then you can get priority support. The company also provides their business address and social media pages should you need it.

What's the Verdict on iContact?

A Must Try