Item: Keyword Planner
Rating: 9.7
Author: Jonathan Kerns

Google Keyword Planner Review 2020

Many companies realize that keyword optimization is critical to a business or website's success, which is why there are various tools out there that allow you to discover profitable keywords that you can target and craft a solid SEO or online marketing strategy around. Even Google, yes, that Google, has gotten into the game with their AdWords Keyword Planner tool. What was once two separate tools under the names Google Keyword Tool and AdWords Traffic Estimator, Google has decided to combine the strengths and functionalities of both tools in order to create their Keyword Planner tool. This free AdWords tool helps you search for keyword and ad group ideas, see how a list of keywords might perform, create new key phrases by multiplying several keyword lists together, as well as help you choose competitive bids and budgets that you can use in your campaigns. Take a look at our full Google Keyword Planner review if you want to know more about this useful research tool.

The Old vs. The New

The Google Keyword Planner is a much more robust updated version of Google’s old Keyword Tool. While there are a lot of similarities between the two, the Keyword Planner definitely has more tricks up its sleeve. For example, unlike the previous version, you don’t need to have an AdWords account in order to access Google Keyword Planner. All you need is a Gmail account and you are all set. Next , Keyword Tool’s alternative keyword phrases suggestions tend to cap at 100. This is not the case with Keyword Planner, which can spit out well over 500 alternatives for search queries. While these are just some of the key differences between the two, it is easy to see why the new easily trumps the old.

Pricing

The Google Keyword Planner tool is completely free of charge and although it is technically an AdWord tool, you do not need to have an AdWord account in order to log in and utilize this keyword research tool, unlike its predecessor, Google’s Keyword Tool. All that you need is a Google account (or your Gmail account credentials) in order to access this free tool. In addition, this also means that you do not need to pay for any AdWord advertising just to start using the Keyword Planner.

Features

Google Keyword Planner has three main features or options that can greatly help in your keyword research efforts. For one thing, this tool allows you to search for keyword and adgroup ideas. If you want to search for keywords the usual way, this is the option to choose. In addition, Google will also show you suggested adgroups based on your keyword and some advertising information. You can also set up various targeting options wherein you can select all countries or specify particular countries, specify what languages you are interested in, and even certain keywords that you do not want to include in your search terms.

Next, you can also choose to enter or upload a file with your own set of keywords. Doing so will get you details related to potential ads you could run based on these keywords. You will also see important information such as the average cost per click, estimated clicks, and the like.

Finally, Google Keyword Planner has a unique feature that lets you multiply 2 (or more) keyword lists, which results in a list of new, unique keyword combinations. What this basically means is that this tool could be quite helpful in discovering and finding new test keywords. Additionally, you can also get historical or traffic forecasts for the new list of keyword combinations.

Customer Support

If you run into any problems of any sort with the Google Keyword Planner tool, you’ll be glad to know that Google offers free support via phone.

What's the Verdict on Keyword Planner?

A Must Try