Ease of Use

Unlike other online diamond shops that has a separate tab for diamonds, Ice organizes them by the type of jewelry setting: rings, earrings, bracelets, and a special tab for weddings, plus another tab showing their collection of watches. The drop down menu from these tabs show the kind of stone and precious metals available for that specific jewelry. Once you click on diamond rings or the others, you will be taken into the catalog page, where you will be able to see the actual product pieces, and a filtering tool sorting by price, size, gender, gemstone, metals, color, and birth stones. Meanwhile, inside the product page, you can gather more specific details of the piece, like the diamond stone’s four Cs, creation and treatment method, as well as the setting’s material type and color. They do not readily offer the diamond’s certification unlike other stores.