Ease of Use

The Whiteflash website was completely updated in 2016 to be a mobile-first adaptive site. This new navigation makes finding key information about Whiteflash products and value proposition easily accessible and intuitive.

All in-house diamonds (A CUT ABOVE®, Expert Selection, and Premium Select categories) are posted with a full array of diagnostic information including light performance imaging and HD videos. Diamonds can be filtered and sorted by gemological characteristics, category, and price. Their diamond comparison feature makes selecting the best candidate very easy. Designer engagement rings can likewise be easily sorted by brand, collection, metal color, and price.

A well-trained staff of GIA jewelry professionals and gemologists is available by phone, chat and email to answer questions and provide no-pressure guidance.