Ease of Use

WhiteFlash’s website doesn’t have the most appealing design, but their items are organized, so you don’t have to be lost on your way while browsing. Under their loose diamond section, you can find a filtering tool to sort the list by shape, carat, color, clarity, cut, and price. From the product list, you can see which category an item belongs to: those tagged under A Cut Above, Premium Selection, and Expert Selection is from their in-house collection, while those under Virtual Selection comes from their partner manufacturers and dealers.