Ease of Use
The Whiteflash website was completely updated in 2016 to be a mobile-first adaptive site. This new navigation makes finding key information about Whiteflash products and value proposition easily accessible and intuitive.
All in-house diamonds (A CUT ABOVE®, Expert Selection, and Premium Select categories) are posted with a full array of diagnostic information including light performance imaging and HD videos. Diamonds can be filtered and sorted by gemological characteristics, category, and price. Their diamond comparison feature makes selecting the best candidate very easy. Designer engagement rings can likewise be easily sorted by brand, collection, metal color, and price.
A well-trained staff of GIA jewelry professionals and gemologists is available by phone, chat and email to answer questions and provide no-pressure guidance.
Inside WhiteFlash’s product page, you will be able to see more information about the item, like its four Cs, shape, light performance, polish, symmetry, fluorescence, culet, and other pertinent details. You can also find actual images and possibly a video showing the 360 degree look of the stone, but this is applicable only for their in-house products. Those under the Virtual Selection category will only have a sample image showing the shape of the item, and details can be quite vague in some customer’s eyes. The technical specs are also available, but it would have been better to show an actual image for all items available in their store.
WhiteFlash has engagement and wedding rings, earrings, pendants, necklaces, bracelets, bangles, and men’s jewelry under their roof. They also have designer rings from Simon G., Danhov, Ritani, Verragio, Tacori, Vatche, and Benchmark.
For orders inside the US and Canada, WhiteFlash is able to accept Visa, MasterCard, American Express, Discover, PayPal, and bank wire transfers. For all other locations, they can only accept payment via wire transfer. Orders paid via this method will receive a 3% discount since this is one of the easiest and most secure ways of paying, causing no delay whatsoever on the shipping of the package. WhiteFlash does not have any layaway plans or financing options, and you are restricted to the methods stated above to pay for your orders.
Shipping and Returns
WhiteFlash is able to ship to over 70 locations all over the globe, and all can enjoy shipping with absolutely no cost. FedEx is their partner courier, and all outgoing packages are fully insured to keep it protected from loss in transit. Orders via wire transfer will be given a tracking number so you can check the status of the package. For security reasons, tracking numbers are not given out for purchases made via credit card.
A 30-day return period is given for their in-stock diamonds (those under A Cut Above, and Premium and Expert Selection), while those under Virtual Selection has a 10-day period, although there is no clear explanation for the difference. All you have to do is contact their support team and let them know about your request, and they shall give you a return authorization number, together with instructions for secured shipping of the package back to their facility.
WhiteFlash offers a one year service guarantee for all of their items. Since other competitors offer a lifetime warranty, this may not sound as competitive. However, this full year warranty not only covers damage from manufacturing, but all defects in materials and workmanship, and the normal wear and tear. This may actually be more advantageous in a way, since any issue that you may have with the item will be covered at absolutely no charge.
Buy Back Option
WhiteFlash has a rare offer for their in-house items- they have a one year buy back guarantee if you would like to sell your diamond after the 30 day period. This offer ensures that all qualifying diamond pieces will be bought back at 70% of their original price, which is not a bad offer and give you more confidence about your purchase. All of the in-house items are eligible for this offer, and excludes those from the Virtual Selection catalogs. If you want to sell your diamond piece and it has been more than a year from the purchase period, you can still contact their team, and they will try their best to meet your request.
Lifetime Trade Up Guarantee
So you purchased from WhiteFlash, you’ve worn it through some prestigious events, and while it’s still in pristine condition, you’re feeling a little unexcited with the piece. If the ring that you bought happens to be under the A CUT ABOVE, Expert Selection, and Premium Select categories, then you’re in luck. All items under them are qualified for the Lifetime Trade Up Guarantee, where you can trade the diamond for another single in-house diamond of equal or greater value. All pieces must be undamaged and should come with the original diamond laboratory certificate.
They have even added designer engagement rings into the list of qualified pieces so upgrading your piece would not cost as much. For Tacori, Verragio, Simon G, Ritani, Danhov and Vatche diamonds, 50% of the original sale price for the item will be credited towards the new purchase- definitely not a bad deal if you want to have the latest diamond piece from these luxurious labels.
Lastly, they can also consider third-party diamonds for the guarantee, although the benefits are not as extensive. If you own a round AGS or GIA certified diamond, you can request for a value estimation when traded for a WhiteFlash diamond. You will not be given the full value of the piece for credit, but at least you get to shave off some expense when upgrading.
WhiteFlash has a FAQ section where you can find more information about their store, diamond products, payment and order process, shipping security, policies and warranties, and other important factoids. If you want to reach their support team, you can do so via live chat session, or by calling their hotline a ring. You can also connect with them via Facebook, Twitter, Pinterest, Instagram, Youtube, Flickr, and Google+.
What's the Verdict on WhiteFlash?
WhiteFlash Review 2018- Conclusion
Looking past the unattractive website design, WhiteFlash actually is a decent online diamond store especially with their customer-friendly policies. They have a free shipping to over 70 countries, a 30-day money back guarantee, a one-year service guarantee for any and all damages, a lifetime trade up guarantee both for in-house and third-party diamonds, and a buy back option in case you want to sell your diamond. They also have a sizable inventory from in-house and sourced items combined, although the latter has a shorter return period at 10 days. There are items that lack an actual image in their virtual inventory, so there may be some differences with the real thing. Nevertheless, you can find decent and quality diamond pieces from their shop, and with an ISO 9000 certification, a BBB A+ Rating with 2015 Pinnacle Award and 2016 Distinction Award, and membership with the American Gem Society, you have to give them a try.