The Cost of Advertising
Is free advertising really free? Google AdSense lets you earn additional revenue from your website by advertising some companies from their list so whenever someone clicks the ad on your website, you earn money. This concept is simple enough and seems to be a sure money maker, but what are the unwritten things we have to think of? What IS the cost of free advertising?
Since your income is based on people clicking the ad you post on your website, you have to be careful in picking what to advertise. It would be best to keep it as close as possible to the content of your website because that is what got people there in the first place. Having outrageous ads that are far off from your content won’t be effective and you would just be wasting your space. You also run the risk of not getting anything in return for your web site space if no one clicks on the ad, therefore you are just wasting precious space. You also can’t fill your website with ads as this will just discourage visitors from viewing your site.
Before you put advertisements on your website you have to consider the kind of people you are targeting, how they will respond to ads, what kind of ads you will put and how many ads to put. Free advertising is never really free as you are sacrificing space on your website and possibly discouraging viewers if you have too much ads so it would be best to plan out how you want to place your ads and what ads you would place beforehand.
What's the Verdict on Google AdSense?
Google AdSense – Conclusion
Since using Google AdSense is free, you might want to give it a try. Though we only recommend it if you feel you get enough traffic on your website as the returns might not be big enough to make a difference. Placing ads can discourage some viewers so they either ignore it or ignore the website so you have to be careful with the ads you place. If you can find ads that complement your websites content and theme then it might actually be a good step for you. Since Google AdSense does provide reports, you can give it a try and see how it fairs for your website.
Read our full Wix review
4 Comments
ah ok …
My son is 12 and uses adsense for videos he posts to youtube but adsense won’t accept his adsense account. we have created a blog account but it won’t qualify this
blessings
Michelle
Hi Michelle,
Google has a bunch of conditions that need to be met in order for your AdSense account to be approved. For starters, your son needs to be at least 18 years old to qualify for approval. You can read more about it here. Hope that helps! 🙂
I began a blog eight months ago and started using Google Adsense about five months ago. I received an email a few days ago from them claiming my account had invalid activity, yet they could not give me specific information about the violation. I was allowed to appeal, which I did. however, they shut down my account with no further explanation, and according to their program policies they are allowed to do so. I have no idea why this happened, but all I know is they owe me money and it is doubtful I will ever get it from them. I think they are deplorable for closing my account without even knowing what the so-called “infraction” was. I would not recommend doing business with them. I know of others that have had similar experiences. Just “Google” them.
Hi Christine,
According to Google, “Invalid click activity includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks.” A very informative article also sheds further light on this matter. Long story short, if you are 100% sure that the invalid click activity was not from your end, then it might have come from other sources. If so, then it would help in the appeal. Hopefully you get this sorted out — and if there is anything we can do, let us know. 🙂