Exploring the BigCommerce Website Builder
Building a business in the physical world is, most of the time, an enormous headache because not only do you have to deal with sourcing and selling your products, you also have to deal with finding a space and building a physical store, which is a huge investment — time and money-wise. Setting up an online ecommerce store, on the other hand, mitigates all of those risks and frustrations.
This is where BigCommerce steps in to help make successful online businesses a reality for the general populace. Gone are the days where you hire a professional to build your site, only to realize after the fact that it is not up to par,. With BigCommerce, you don’t have to worry about aesthetics or functionality because you have access to hundreds of beautifully crafted themes, as well as numerous baked-in tools that will help propel your business to greater heights. Even better, due to their recent rebranding, you now have access to even more professional-looking themes that are enhanced with even more features. These include high-res product images, built-in image zoom, and many more.
The wealth of options and built-in tools that the company offers are simply astounding. Everything that you will ever want, or need, is housed under their roof; from a sleek ecommerce website to domain names to marketing tools to a mobile-optimized store, BigCommerce has it all. It’s really a no-brainer to at least take a look and see if their services are a good fit for you and your company.
Bigcommerce Review of Features
Getting Started is Easy!
Building the actual frontend of the website that your customers will be seeing is a breeze with BigCommerce. You can choose from hundreds of beautiful, professionally designed themes, all of which are also mobile-optimized out of the box, that you can easily customize to your liking without ever having to learn how to code. BigCommerce’s design editor let’s users change colors and fonts via a simple point-and-click system that is shown in real time via a WYSIWYG preview. This means that virtually anyone can start customizing how their storefronts will look without being technically proficient in web design.
For those who do know how to code, you can also access your storefront’s HTML/CSS and other popular code libraries and frameworks via a point-and-click, in-browser editor so you can have further control of the elements that you are tweaking. The platform also allows you to simultaneously preview your work on both desktop and mobile displays, making it much easier and quicker for you to see whether changes you made the desktop version will negatively or positively affect the mobile one.
Furthermore, adding products to your store is also worry-free. You can add high resolution images, pricing, videos, product options, and more to accompany your product listings, as well as categorize them for your customer’s convenience. Finally, it should be noted that BigVommerce is also a complete content management system that not only let’s you build your storefront, but also let’s you manage your website, create About Us pages, add contact forms, banners and more, quite easily.
Products and Tools
This BigCommerce review wouldn’t be complete if we didn’t provide you with a general overview of the many tools that are provided by their platform, so let’s take a closer look at what they have in store. To begin with, BigCommerce allows you to create your own customized storefront which you can then fill with a vast database of products, complete with high resolution pictures, videos, detailed product descriptions, and more. They also provide great tools for managing your stock, allowing you to view your entire inventory at a glance. You can even choose to display low stock levels on product pages, automatically disabling purchasing when certain products are out of stock, as well as receive notifications via email when stocks are running low. BigCommerce also has one of the most flexible, automated returns systems in the field. With this system you can easily refund, replace, offer store credit, disable returns, and many more.
In addition, there is also an automated sales tax setup tool which automatically calculates the latest sales tax, as well as countless ecommerce apps and plug-ins that you can take advantage of like MailChimp, Facebook, Constant Contact, and many more, so everything that your business needs is always within reach. In terms of payments, the platform also integrates with a number of the leading payment solutions on the market, such as PayPal powered by Braintree, Square, Stripe, First Data, WorldPay, First Data, Cybersource, Authorize.net and a whole lot more.
Finally, one of the coolest things we found is that the platform, via their BigCommerce Analytics, also keeps track of your biggest customers so that you can upsell and contact them directly to increase sales on the fly. This feature can really help businesses grow as they are given the tools needed to retain customers while attracting new ones. More than that, it also allows you to gain deeper insight into important metrics such as customer purchase data, segmentation and lifetime value calculation.
Customer Conscious Templates
For a big player in the ecommerce niche of website builders, 100 templates might not seem like a lot, especially given the fact that other website builders offer a significantly higher number of templates to choose from. It should be noted, however, that ecommerce websites are a lot more complex than your average blog. Sites such as this must look inviting, be user-friendly, as well as be able to handle the numerous processes that an online store requires. With the templates that BigCommerce offers, quality is definitely the top priority, as opposed to quantity (although it should be noted that with the recent rebranding of the company, they have added quite a few more themes into their repertoire). These templates help you make a website that looks great and works without a hitch. It is impressive that almost all of the themes do not look like your run of the mill, ready-made template. In fact, they look so professional and classy that no one would fault you if you used them as is.
Of course, if you wanted to customize the template, you can do so with ease. BigCommerce allows you to customize these themes right down to their HTML/CSS codes so you are in full control of how your storefront looks. People with little to no coding knowledge, on the other hand, can rest easy due to the presence of an easy-to-use, point-and-click editor that allows for simple visual elements to be tweaked such as colors and fonts. Finally, should you feel that simple customizations aren’t enough, the company can also connect you to an extensive network of web design professionals who specialize in customizing BigCommerce stores in order to produce a unique site that is all your own.
Because the internet is a constantly evolving landscape that is nearly impossible to predict, BigCommerce has taken it upon themselves to provide its customers with a whole host of useful tools that should help your ecommerce stores stay relevant for years to come. These are fantastic for customizing your website with and really reaching your maximum potential. It’s fine to put a lot of time and effort into how your website looks, but at some point you’re going to need to get people to actually come to your store and spend money on your products. This is where BigCommerce’s marketing tools come into play. Unlike other services where you have to pay extra to access such tools, these are built-in to the platform, and can be utilized day one. BigCommerce’s SEO tools are easy to use – utilizing a simple point, click, and type process – and lets you edit you various information such as title and header tags, meta descriptions and keywords, custom page URLs, and image alt tags. All themes, as well as links, are also SEO-friendly.
Other notable features include Promotions & Coupons, Email Marketing, Social Media Marketing, and Multi-Channel Marketing. Promotions & Coupons allows you to hold simple sales, or employ dynamic pricing rules that offer discount for certain order amounts or customers. With Email Marketing, you can sync your customers with your MailChimp, Constant Contact, or iContact email lists in order to automatically send emails to promote holiday-based coupons and gift ideas, for example. Social Media Marketing, meanwhile, gives your customers the ability to spread the word about your store and products through various social media. You can also set up a fully functional Facebook shop using SocialShop, a free application provided by BigCommerce.
Finally, Multi-Channel Marketing gives you the ability to sell everywhere by integ with Ebay, Google Shopping, as well as third party affiliate softwares. In addition, you can have your products simultaneously listed on various shopping comparison sites like Shopzilla, Bizrate, Beso, PriceGrabber, and more, in order to fully maximize your business’ online visibility.
Ecommerce for Mobile
Due to the fact that an increasingly large amount of users have been turning to mobile devices to browse and shop on the internet, it is has become a necessity for online sellers to adapt to this growing trend, or else get left behind. Thankfully, BigCommerce’s themes are optimized for mobile selling from the get-go, which should enable your store to automatically resize in order to fit on all devices, be it on a personal computer, laptop, tablet, or mobile phone. This gives you the unmatched ability to reach the maximum number of people without a hitch.
Even better, all of their new themes now come complete with a mobile-optimized checkout, making it even less likely for you to experience a high abandonment rate that so many mobile stores without such a feature experience. Finally, BigCommerce’s mobile control panel lets you manage your store, from processing orders to checking inventory levels, on your tablet or mobile phone. This is pretty convenient especially for people who are constantly on the move.
What's the Verdict on BigCommerce?
BigCommerce Review 2018 – Conclusion
If you are looking for an all-in-one ecommerce solution that can provide you with a professional-looking, mobile-optimized website, built-in SEO, and some really amazing marketing tools, then you should definitely give BigCommerce a shot. This is probably the best choice for building an ecommerce store on the web, hands down. The company has done a great job making things as easy as possible for you to get exactly what you need in order to have an amazing, search engine optimized online store set up in a heartbeat. They also go to great lengths to provide you with the best tools in order for your business to reach greater heights.