Overview and Pricing
Web4Realty offers one plan with two payment cycles for you to choose from: monthly or annual. If you opt for the monthly plan, you’ll be paying a flat fee of $24 per month. Meanwhile, choosing the annual plan gives you a monthly rate of $20 instead, thanks to a recurring four-dollar discount.
Since the only choice you’ll have to make is the schedule of your payments, you won’t have to worry about missing out on any essential or advanced features. Whichever billing cycle you choose, you’ll have access to Web4Realty’s suite of real estate website solutions.
Website Building and Design
Web4Realty claims to include professional website design and branding with its plan, but a quick perusal of their website shows that this will require separate setup fees. There are three different packages you can choose from, but the setup charges for each one are pretty steep. It’s unclear whether or not you can opt out of these professional branding services, too, so keep these charges in mind.
- Classic Designs, which presumably use pre-built templates with limited customizability, come with a $120 setup fee
- Semi-Custom Designs incur a setup fee of $170
- Custom Designs, fully tailored to your specifications, have setup fees starting from $320
Aside from website designs, Web4Realty also gives you tools to develop various sections of your website. A Slider Builder, for example, gives you an easy way to create custom slides to showcase your various properties. A virtual tour tool gives you more ways to present your catalog’s merits to potential customers, and a built-in blogging platform gives you a ready channel to talk up your listings and generate more visitor engagement. You can also create an unlimited number of pages, and with the help of tools like the Landing Page Creator, these can be designed specifically to boost your leads.
All of Web4Realty’s websites are mobile-responsive, so you can be confident that your website’s visitors will have a smooth browsing experience no matter what device they’re using.
CRM, Marketing, and Listing Tools
Web4Realty is poised to launch two new products soon: LeadBank, a full-featured CRM tool; and SmartMail, a tool for real estate email marketing automation.
LeadBank will give you the ability to track and profile your website’s visitors. You’ll also be able to craft paths that lead potential customers from opportunity to settled transactions, as well as guide clients through the whole process with personalization tools. A calendar application will let you automatically sync important dates and appointments, so you’ll find it easier to stay on top of your customer relations schedule.
SmartMail, meanwhile, integrates your email marketing activities into your Web4Realty platform, saving you the trouble of using a different service to keep up communication with your clients. Auto-scheduling tools let you line up emails for important occasions, while professional templates give you gorgeous message designs in no time. More importantly, you can collect important data, like which clients open your emails and how frequently your messages lead to positive responses.
Meanwhile, though, you’ll still be able to capture leads using Web4Realty’s Landing Page Creator, which is optimized to generate leads. Thanks to advanced SEO integration and automatic optimization of your listing pages, you can also count on a good flow of traffic to your website.
Speaking of listings, Web4Realty helps you keep your business in one place by readily integrating IDX and VOW listings. You can make advanced listing search options available for your website’s visitors, so they don’t need to navigate away from your site. Web4Realty also updates listings automatically, so you’ll have fresh listings from IDX and TREB on your website every day.
Web4Realty is oriented more towards individual realtors than groups or large agencies, and there’s no mention of any tools or modules built specifically for inter-group or inter-agency collaboration. Granted, collaboration tools aren’t essential, and you can build an impressive real estate website without them, especially if you’re working on your own anyway. However, this is a big drawback for those who want to link up with colleagues, especially since some of Web4Realty’s biggest competitors offer robust collaboration tools of their own.
Web4Realty’s support team can be reached through phone, email, and their website’s contact form. The company doesn’t specify 24/7 availability through these channels, though, so it’s best to assume that you’ll only get responses during standard business operating hours.
The company also has a knowledgebase that you can consult for answers to common questions or video guides for typical processes, like adding your custom property listings to your website. However, unlike many of its competitors, Web4Realty’s library of support materials is fairly small. The company maintains a blog with helpful articles and tips for real estate marketing, but you won’t get an extensive array of webinars, e-books, and more like you would with other real estate website builders.
What's the Verdict on Web4Realty?
Web4Realty Review 2018 – Conclusion
Web4Realty’s current real estate website solutions are comprehensive enough, covering all the essentials you need for launching your own successful realty website. The company’s coming implementation of useful tools like a dedicated CRM system and automated email marketing modules tells you that Web4Realty is headed in the right direction. Some of its competitors are already running similar tools alongside their website builders, though, so Web4Realty obviously isn’t on the bleeding edge in terms of features. Still, Web4Realty already offers you a solid product, and these coming tools can only improve it. The company might be a little behind the curve, but in the world of real estate website builders, Web4Realty remains a credible contender.