Not Just a Simple SMS Marketing Service
While Callfire’s text message features are not as robust as other platforms, they do have other services that could complement your mobile marketing efforts. In addition to text message marketing, you can also take advantage of their Call Tracking features, which allow you to purchase local and toll free numbers from them to use on your advertisements and track the effectiveness of each campaign. The Voice Broadcast feature, on the other hand, lets you send important alerts, promotions, and the like, using a voice recording. They also have the Cloud Call Center, which greatly simplifies call center operations, and Interactive Voice Response, which lets you set up surveys, polls, payments, and more for both inbound and outbound uses.
Interested clients with will be glad to know that Callfire has four different plans that can cater to a wide range of budgets and needs. To start with, they have a Pay As You Go plan that, as the name suggests, charges you depending on your usage, instead of a flat monthly fee. It costs 5 cents per minute or per text, which is pretty reasonable especially if your company’s marketing needs are not all that demanding. In addition, you can also purchase an optional long code number which will cost you $3.00 per month, or additional keywords for $25 each, per month.
Next, the Lite plan, which is perfect for small businesses with tight budgets, organizations, or even individuals, will cost you $99 per month. This plan will give you 2,500 credits for minutes or texts. If you want an optional long code number it will cost you $2.50 per month, while additional keywords will cost you $20 each, per month.
For businesses with a little more budget, the Startup plan will cost you $199 per month, and it will give you 5,500 credits for minutes or texts. If you prefer to use a long code phone number instead of the short code they give you, then you need to pay $2.25 per month. Moreover, if you need more keywords, you can rent them out for $15 each, per month.
Finally, The Pro plan, which is perfect for mid-sized to some large-scale businesses, will cost you $599 per month. This give you 20,000 credits for minutes or text. Optional long code phone numbers for this plan comes down to $1.75 per month, while keywords cost $10 each, per month.
It is worth noting that all plans include features such as unlimited contacts, text-to-speech support, free transfers, simple “Do Not Call” list setup, US and Canada coverage, 6am-6pm PT customer support, free inbound calls recording, and extensive real-time reporting.
While other SMS marketing services’ features trump Callfire’s offerings, it is an undeniable fact that this company provides its users effective ways to strengthen and improve customer relationships, as well as broaden your target audience, all while paving the way to larger profits. With the help of their platform you can send out special promotions or get some customer insight through satisfaction surveys. They also let you track real-time results and view detailed analytics that will help you appropriately prepare for future campaigns. You can also customize messages for all recipients, import your contact lists from your CRM, set up a “Do Not Text” list, easily manage and create Auto-replies, schedule your campaigns to either be sent out immediately or on a specific time and date, as well as easily send out a message to thousands of people with just a few clicks.
Callfire offers phone support for both US and International residents, as well as email and fax. For further information, you can also consult the comprehensive FAQ section of their website, which also includes links for their training videos and live webinars.
What's the Verdict on Callfire?
Callfire Review 2020 – Conclusion
While Callfire may not be the most robust text message marketing service out there, it is still a pretty reliable platform. It provides you with the most essential core features that all SMS marketing tools must have in order for your business to reach as many customers as possible, thanks to their unlimited contacts offering. They also have four plans that can cater to almost any type of budget or need. If you want a text message marketing service and do not mind their no-frills approach, Callfire is definitely a solid choice. Visit their website now for more information!