Best SEO Tools of 2018

What do you need when trying to improve SEO on your website? This is a very common question when looking for the best SEO Tools. Search engine optimization is a tricky task to accomplish, but Comparkeet has done the work for you. We have assembled the top SEO Tools available. Many of these tools are used by the top SEO firms and industry leading professionals. SEO Tools that not only get the job done, but get the job done right!

CompanyRankingRatingPriceDescription

Moz

1st9.8 out of 10$99.00 Per Month

Moz Review

Everything that you will ever need to start optimizing your website is with Moz. However, subscribing even to their basic plan is a heavy purchase.Full Moz Review »

Ahrefs

2nd9.2 out of 10$82.50 Per Month

Ahrefs Review

A powerful SEO tool that offers affordable pricing, intuitive interface and a 14 day trial to get users on their way.Full Ahrefs Review »

Screaming Frog

3rd9 out of 10Free

Screaming Frog Review

A company that offers a host of various SEO tools that help with online campaigns and other benefits.Full Screaming Frog Review »

Majestic SEO

4th8.8 out of 10$41.65 Per Month

Majestic SEO Review

An easy to use SEO tool that offers affordable pricing, various helpful features and a 7 day satisfaction guarantee.Full Majestic SEO Review »

SEMRush

5th9.5 out of 10$99.95 Per Month

SEMRush Review

SEMRush offers the basics when it comes to SEO, and focuses in keyword research and competition analysis.Full SEMRush Review »

SE Ranking

6th9.5 out of 10$9.00 Per Month

SE Ranking Review

A stellar, easy to use SEO tool that offers a user-friendly interface, accurate results, customizable reports, flexible subscription plans, and more.Full SE Ranking Review »

Web CEO Online

7th9.4 out of 10Free

Web CEO Online Review

You can't go astray when you have one of the leading SEO tools in the market by your side, with a free plan if you haven't got the resources yet.Full Web CEO Online Review »

SEO Powersuite

8th9.4 out of 10Free

SEO Powersuite Review

Aside from a free version, you can enjoy 4 powerful tools for a one-time purchase of the program, all with multi-platform compatibility.Full SEO Powersuite Review »

Woorank

9th9.2 out of 10$49.00 Per Month

Woorank Review

A company that provides a useful tool for gathering analytics and other information to improve on one's online marketing approach.Full Woorank Review »

Raven Tools

10th9.2 out of 10$99.00 Per Month

Raven Tools Review

Perhaps the strongest force of Raven Tools is its integration with 3rd party apps and services so you can track and monitor more keyword data.Full Raven Tools Review »

HubSpot

11th9.2 out of 10$200.00 Per Month

HubSpot Review

HubSpot offers a complete platform to boost your rankings and make some noise with SEO with comprehensive tools and CMS customization.Full HubSpot Review »

Authoritas

12th9.8 out of 10£599.00 Per Month

Authoritas Review

An expensive yet very useful SEO tool with features that can help businesses improve their online marketing campaigns.Full Authoritas Review »

ZEFO

13th9.7 out of 10$38.00 Per Month

ZEFO Review

A company that provides a comprehensive set of tools that will meet the needs of individual users and large-scale businesses, all at affordable pricesFull ZEFO Review »

Wordstream

14th9 out of 10$249.00 Per Month

Wordstream Review

Jampacked features left and right with heavy emphasis on keyword and PPC management, although the price is aimed towards medium-sized orgs and larger.Full Wordstream Review »

Botify

15th9 out of 10Varies

Botify Review

A platform geared more for medium to large businesses and offers excellent tools to help with their online marketing campaigns.Full Botify Review »

Traffic Travis

16th8.8 out of 10Free

Traffic Travis Review

You may think that their free edition is a watered-down version of the full software- it can actually perform side-by-side other paid SEO tools.Full Traffic Travis Review »

UpCity

17th8.8 out of 10$39.00 Per Month

UpCity Review

As one of the most affordable options in the market, UpCity does a good job of simplifying SEO, making them a good starting point for campaigns.Full UpCity Review »

Market Samurai

18th8.8 out of 10$149.00 One Time

Market Samurai Review

You can experience performance issues at times, but overall, Market Samurai is a pretty decent SEO tool especially with the Keyword Research module.Full Market Samurai Review »

SEOptimer

19th9.6 out of 10Free

SEOptimer Review

SEOptimer provides an impressive SEO service for a website of any size- but they could've published their rates for all to see.Full SEOptimer Review »

SEOBook

20th8.7 out of 10$300.00 Per Month

SEOBook Review

One of the best resources when it comes to SEO, they also offer both free and premium tools -- from keyword research, to a domain finder and more.Full SEOBook Review »
Also, here are some important things we looked at for our rankings.

SEO Tips Of The Trade

  1. Content Is Extremely Important

When working on your SEO, you need to remember that Google loves content. Google, through their search engine, is trying to make the internet a better place for consumers. This means that they are looking for rich and expansive website that not only give the consumer the best website for their search but one that is also going to answer other possible problems as well. If you take SEO from a consumers approach you can’t go wrong.

This is why content is super important. You need to build your website like the “end-all” website for your keywords. For example, if you are a company that is in the real estate game, your website shouldn’t just be about selling and buying real estate. It should be an information hub for all things real estate. You’ll want to add maps, databases for housing, and anything you could think of that would enrich the users experience on your website.

  1. Use Google+

Using Google Plus is a sneaky way for Google to create their social network. When they first launch Google+, the website was supposed to be a rival for Facebook. But what it has turned into is a way for you to increase the legitimacy of your website.  You see, Google needs to increase their user base, whether it is companies or actual people. Think of it as getting on the good side of Google, go ahead and register your business and your employees on Google+. Couple of minutes of your time will make a world of difference for your SEO.

  1. Loading Times Are Important

An overarching theme for SEO is enriching the user’s experience. Imagine that you are a user of your favorite website. One day you logon to your favorite website and you notice the loading time is horrific. You sit in your chair for a minute not doing anything. How do you feel? Deep down inside there is a part of you that wants everything right now. Even if it’s your favorite website, something wants to move on and do something else. This isn’t just specific to you, everyone feels the same way.

That is why you need to have a website that is lightning fast. Most professionally developed websites have an under one second rule. Research has found if your website loads in anything about the one second threshold, your website will likely be ignored and the person will move on and not visit your website. How do you accomplish the under one second loading time? Stay away from large images that are greater than 1 megabyte. Cut your images into little images that will load faster. Remember that not everyone in your market who wants to view your website has a 100 MB/s connection.

  1. Focus Less On Specific Keywords

When I say focus less on specific keywords I mean don’t overdo it. If your keyword is “home building,” do not put that keyword everywhere on your website. Find other words for describing home building. Google has become a lot smarter when it comes to SEO and all the stupid tricks that companies use to do like spamming keywords isn’t working anymore. So while specific keywords will always be important, you don’t want to end up on Google’s bad side. Keep you keyword usage relevant and up there but make sure you aren’t misusing the keyword to gain an unfair advantage.

  1. Think Mobile

Mobile is becoming the most important aspect of the modern internet. This is often an area my clients can use to gain an advantage on other competitors. Most companies’ websites, when it comes to mobile, offer a horrible experience.  Google recognizes this. You need to ensure that your website isn’t a infinity scroll nightmare. Think from the customer’s perspective and give them all the things they would want from your mobile website. Do a lot of A/B testing to get this job done.

  1. Plan Your Content

Planning your content is very important as it falls under the rule “content is king.” You want to make sure that your company’s website is updating at least twice a day. A quick way to do this is putting out blogs and articles 3-4 times a day. This is the sweet spot for Google. You can do this easily with programs like WordPress and just schedule the program to release the information.

  1. Find a Great SEO Tool

Now that you have learned the major rules when it comes to SEO, you now need a tool that can deliver all of those things to you. An easy way to do that is looking at our reviews and picking the right SEO tool for you. We’ve ranked them for you. Check them out!

3 Comments

  • For beginners is Semrush Enough for SEO purposes.

  • Hi,
    Great list but I think you should include SEOPtimer in the list as well.

    Either way, Amazing Info.

    • Thanks, Sandeep! We’ll check that out and see if it fits our list. 🙂