Plans and Pricing
Ultra Agent offers four plans for you to choose from, each with free setup and the same core features. Three of these plans are designed for individual users, while a fourth plan allows agencies to host multiple broker sites under one umbrella account.
For individual agent plans, what spells the difference between prices is the inclusion of Ultra Agent’s Advanced IDX features, which will be discuss more later. Here’s a quick rundown of each plan:
- Ultra Agent Website: Core features for $24.95 per month
- Ultra Agent IDX (Starter): Core features and main features of Advanced IDX package for $34.95 per month
- Ultra Agent IDX (Power Agent): Core and full Advanced IDX features for $49.95 per month
The Ultra Agent IDX (Broker) plan, meanwhile, lets agencies grant the full set of features from the Power Agent plan to a maximum of 10 agents for $74.95 per month. If you’re working with more than 10 agents, Ultra Agent can also give you custom pricing.
Ultra Agent has a robust set of core features found across all its plans. For starters, you get a free domain name and the ability to set up a website within minutes, thanks to a selection of templates. All websites are mobile-responsive, so you’re sure that potential visitors will have a pleasant browsing experience no matter what device they use to view your site.
Aside from that, you’ll also get free email and webmail services. These are complemented by Ultra Agent’s email marketing campaign modules, which help you keep in touch with both potential and current customers. Drip email campaigns can be set up for automatic/scheduled release, and you can also use email campaign responses to set up phone calls, appointments, and other tasks directly. Ultra Agent will help you release a customized monthly newsletter to your contacts, as well, complete with tools to track client response rates and behavior.
Contact Relationship Management
Speaking of clients, Ultra Agent includes a CRM module with each plan. This includes a powerful contact database that lets you consolidate, sort, and manage all your contacts, as well as any associated tasks or appointments. You can view all relevant tasks and meetings on a handy calendar, giving you a bird’s eye view of all your upcoming engagements. The CRM module will also collate leads that come in through your website and add them automatically to your database, saving you a ton of hassle.
Ultra Agent has a number of features to help you showcase your property listings. You can integrate IDX/MLS records directly into your website, saving you the trouble of consolidating information from different sources and giving visitors the convenience to do property searches without having to bring up a different website, too.
You can create any number of Single Property websites to highlight your featured listings, complete with social network sharing buttons and Call-to-Action elements to prompt visitors to seek more information from you. Ultra Agent also includes a listing syndication module and an ad generator, so you can easily create and distribute effective ads for your listings.
Advanced IDX/MLS Features
If you want more powerful IDX/MLS search features, this is the package to get. There are two tiers: Starter and Power Agent.
The Starter tier gives you IDX property search functions and quick searches right from your site’s headers, making for a snappier search experience overall. Ultra Agent will also auto-populate your website with featured property listings, cutting down on the time and effort needed to keep your website content fresh and relevant. Reporting and management features will also be included, so you can keep a better eye on your visitors’ property search behavior. You can then use this data to refine how you present your listings to potential customers.
The Power Agent tier includes all those features and adds more granular search functions, among others. Interactive map searches and “draw on map” searches will be available to your customers, and you can also link to pre-defined searches by creating neighborhood/community pages. Clients can register for accounts so they can save their property searches, plus set up daily email alerts for new properties that fit their chosen criteria. Finally, you’ll also get two Facebook apps that lets you search for properties through your Facebook Page and browse the detailed results on your website.
Agency Account Features
The Broker plan gives you the ability to create bio pages and websites for different agents under one umbrella Ultra Agent account. Each agent can showcase their own listings, and they’ll get their own customized control panel and toolkits, so each agent can manage individual listings and leads.
You can also assign leads to agents or give customers the freedom to choose their preferred agent. There’s also the option to send lead notifications directly to the listing agent.
Customer Support and Guarantees
Ultra Agent has a fairly bare-bones client support system. You can contact them through phone or the form on their website. Once you’ve got a user account, you can also lodge queries through the support ticket system found on your dashboard. Unfortunately, Ultra Agent doesn’t specify availability for any of these channels, so it’s safest to assume that support staff will only be on hand during standard business hours.
Ultra Agent gives you a 30-day window to claim a full refund. However, this guarantee only applies to users of the Ultra Agent Website plan. In addition, Ultra Agent IDX (Starter, Power Agent, or Broker) subscribers who cancel their plans within 3 months will be charged a $100 IDX setup fee.
What's the Verdict on Ultra Agent?
Ultra Agent Review 2018 – Conclusion
Ultra Agent offers a relatively comprehensive real estate website solution, with plans that combine website creation and hosting features with helpful CRM and email marketing modules. However, many of the more advanced IDX/MLS features require subscriptions to the company’s more expensive plans. This would be acceptable if only those plans weren’t excluded from Ultra Agent’s 30-day money-back guarantee. Granted, the company’s services seem solid enough to make a refund request unlikely, but the limited coverage and staggered feature availability are still quibbles worth keeping in mind. Ultra Agent has a 15-day trial, though, so check them out and see if they’ll work for you.