Best SMS Marketing Software 2018

These days, most people own a mobile phone. While a lot of marketing strategies focus on internet-driven mobile platforms, you shouldn’t rule out text messaging as an effective method to reach your target audience. More than 90% of mobile phone users use text messaging, and this is especially true for younger people. With text messaging’s capacity for immediate delivery and response, you’re looking at a faster and more efficient way to communicate with customers.

However, text message marketing can be tricky. Many people view this sort of advertising as spam or harassment. That’s why Comparakeet has rounded up the best companies to help you market through text, in a way that won’t leave your customers feeling harassed or cheated. Used right, these services can make text messaging a convenience for your customers, not a nuisance. Dive into our full reviews to see which one is the best fit for you!

CompanyRankingRatingPriceDescription
TXT1801st9.8 out of 10$19.95 Per Month

TXT180 Review

A low-priced SMS marketing service great for various business, thanks to numerous pricing options, free inbound messages, great features, and more.Full TXT180 Review »
Trumpia2nd9.6 out of 10$285.00 Per Month

Trumpia Review

A highly recommended SMS marketing service that provides automated and multi-channel marketing, detailed reports, and many more.Full Trumpia Review »

Betwext

3rd9.5 out of 10$9.00 Per Month

Betwext Review

A simple yet effective text message marketing service that is pocket-friendly and offers unlimited lists, subscribers and keywords.Full Betwext Review »

EzTexting

4th9.4 out of 10$49.00 Per Month

EzTexting Review

A feature-rich SMS marketing service perfect for both small and large businesses, thanks to in-depth reports, free incoming SMS, and wide coverage.Full EzTexting Review »

Protexting

5th9.2 out of 10$69.00 Per Month

Protexting Review

Great for any business, whether small or large, this sms marketing service lets you to send SMS blasts to thousands, create mobile coupons, and more.Full Protexting Review »

Callfire

6th8.8 out of 10$99.00 Per Month

Callfire Review

A solid text message marketing service that provides the basic features, unlimited contacts, and even additional services like Call Tracking.Full Callfire Review »

mGage

7th8.7 out of 10Varies

mGage Review

Providing nearly all the usual features you would expect in an SMS marketing service, they also offer multi-channel and location-based marketing.Full mGage Review »

Mozeo

8th8.6 out of 10Varies

Mozeo Review

A solid SMS marketing service that operates on Pay As You Go pricing, has worldwide coverage, is optimized for mobile, and offers tons of features.Full Mozeo Review »

Textmagic

9th8.5 out of 10Varies

Textmagic Review

A reliable SMS marketing service with years of experience that offers a wide range of features, vast coverage, extensive support, and more.Full Textmagic Review »

Sumotext

10th8.3 out of 10Varies

Sumotext Review

A solid SMS marketing service that offers comprehensive marketing, management and reporting features - and worldwide coverage.Full Sumotext Review »
Also, here are some important things we looked at for our rankings.

Important Aspects of Text Message Marketing Services

Text messaging can be a major part of your business' overall marketing strategy, allowing you to send up-to-the-minute updates, promotions, and other content to your customers even without the internet. That's why it's crucial to pick the best possible company: one where text message marketing is a convenience and not a chore, and one that gives you the necessary tools to keep refining your text message campaigns.

To guide your search, Comparakeet put our top ten contenders through the wringer. Here are the factors we considered:

Contacts Management

You're going to deal with a lot of phone numbers if you're running a successful campaign, and robust contact management systems will make that a fact worth celebrating! Multiple ways to import, sort, and filter contacts are a great feature, as is the ability to send messages to select groups or demographics.

Automation and Scheduling

If you're looking to send out tons of text messages, you better have a good system for handling message delivery and responses! Having automation and scheduling tools cuts down on the time you'll have to spend sorting through individual messages day after day. From autoresponders that send out key information whenever customers send in keywords, to schedulers that let you stagger out promotions in a drip campaign, these tools can save you time and effort without sacrificing overall effectiveness.

Analytics

You need ways to measure your text messaging campaigns' impact, so it's a good idea to look for companies that will let you collect and analyze important data about your audience's activity. Information like your recipients opt-in/opt-out and response rates, message delivery status, and carrier data can provide valuable insights for your future marketing strategies. The ability to send out surveys or polls can come in handy, too.

Prices and Costs

Of course, lower costs are always more attractive, but be sure to seek out companies that don't sacrifice service quality just to drive down their prices. Also worth remembering: text messaging is a two-way street, and you don't have much control over whether or not customers respond, and how often they do so. It's best to look for companies that won't charge you for inbound messages, as you don't want to be penalized for high levels of customer engagement.

Customer Support

Last but not least, great customer support is always a key feature with any kind of service. Standard channels like support ticket systems and email are good, but responsive and thorough support through more immediate channels (like phone and live chat) can also be a lifesaver when you're faced with urgent, critical issues.

Important: Laws and Guidelines to Remember

Supervising agencies for telecommunications and/or consumer protection often have policies regarding mobile marketing, so it's best to look up the specifics for your areas of coverage.

In the US, for example, the Federal Communications Commission (FCC) sets down rules for text message marketing, like:

  • Businesses must obtain written or electronic permission from customers before sending text messages.
  • Businesses must clearly inform customers that signing up to receive any text messaging campaigns is not a pre-condition for any transactions or purchases from the business.

In addition, it's best to observe certain protocols like limiting how many messages you send per hour or per day, or only sending messages during office hours. Not only will these keep your text messages from feeling invasive or annoying, but they will give your marketing campaign a polished, professional feel.

Plus, there are often considerable fines levied against businesses that violate mobile marketing guidelines, so observing basic courtesy and respecting customers' boundaries can save you a lot of money and legal trouble, too!

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