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7^th in SMS Marketing Software

Rating

8.7/10

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mGage Review 2020

Item: mGage
Rating: 8.7
Author: Jonathan Kerns

Having been in the business since 2004, the Los Angeles-based mGage (formerly Outspoken) was formed to revolutionize the way businesses communicate and engage with their customers with the use of their mobile devices, has since sent over twelve billion messages for thousands of successful mobile marketers. This SMS marketing platform and technology company enables businesses or organizations of all sizes to take advantage of mobile messaging features, such as text, picture, and video messaging as well as revolutionary location-based services in order to spread the word about their products, promotions, important announcements, and the like, which will help grow their customer base and increase sales. As far as text message marketing services go, the company may very well be one of the most unique and innovative companies in the entire industry. If you are looking for a simple text message marketing service then you are incredibly lucky; mGage is not your run of the mill SMS marketing platform and, if you continue reading down below, you will see why this particular service might be better for your business in the long run.

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Jonathan KernsAugust 16, 2019

Pros

Multimedia Approach: Mobile phone messaging is not all about simple texts anymore. Which is why one of the great things about mGage's service is that it does not limit your marketing campaigns to simple text messages. This SMS marketing service and platform allows you to easily send, email, videos, pictures, audio, and even text in a variety of message formats.
Multi-Channel Marketing: Mobile technology has rapidly progressed over the years especially after touchscreen mobile phones were introduced into the mass market. Because of this fact, mGage has taken it upon themselves to evolve with the times and provide a way that will let companies take advantage of the ever expanding mobile revolution for their mobile marketing campaigns. As such, you can find mobile app push notifications and other features that take advantage of social network marketing among their services.
Innovative Location-based Features: What this basically does is it checks if a certain customer is near one of your establishments and, if he/she is, automatically sends out a message about a promo, for example, in order to give them more incentive into dropping by your store. This is an amazing feature because it lets you leverage your customer's location information to deliver promos at the perfect moment, which should help in strengthening your company image as well as your relationships with your customers.

Cons

Pricing Plans Aren't Readily Available: Unlike other companies that have pages dedicated to detailing their subscription plans' prices, mGage has no such thing. You will not find a single page that clearly lays out how much their services will cost you and the features that come with each plan -- if they do offer different plans, that is. The only way for you to learn more about their pricing is by signing up. This means that interested customers will not be able to immediately gauge if the service is right for their budgets or needs.
Lacks FAQ or Help Section: Another thing that this text message marketing service does poorly is the fact that they do not offer any FAQ or Help Sections in their website at all. While they do have a customer support contact page, FAQ or Help Sections should be a mandatory feature of any website, especially ones that offer services such as this one.

100% Carrier Compliant

mGage has a top notch in-house audit management team that ensures industry compliant customer interaction. This SMS marketing company also boasts a 100% carrier compliant platform, which ensures that all of your mobile campaigns are fully supported and active over 3 billion consumers the world over. With this service, you won’t ever have to worry about your campaigns falling apart and never reaching your audience.

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Features

While mGage certainly lacks in some areas, the features this text message marketing service offers are definitely top notch. These features will definitely help you get the word out about your company, your promotions, important events, and more. To start with, this platform allows you to easily send pictures, audio, and video, so you can further increase your engagement with your customers in new and exciting ways that simple text messages alone can never achieve. This is because multimedia text messages, or MMS, help increase engagement rates by 3x over traditional SMS. In addition, mGage is the only SMS marketing platform that allows you to send high quality MMS videos that is supported by a full content production and editing team.

Next, this text message marketing service lets you send out mobile coupons and other exclusive offers to your customers, which should help out in increasing both your in-store traffic and sales. This is because coupons offered via SMS usually result in a 3-5x higher redemption rate and ROI compared to other digital marketing channels.

Furthermore, you can also set up interactive campaigns with the help of mGage. In order to help you build your client base and create a lasting 2-way relationship with your customers, this platform’s OTT capabilities (or Over-The-Top) allow you to enrich the messaging experience wherever your customers are. This allows you to interact with your customers in a deeper, more engaging way via rich content such as corporate accounts that let users follow your brand.

In addition, with the aid of FTEU (Free To End User) Messaging, mGage allows you to grow your opt-in lists and therefore further drive subscriber adoption by giving offering a way for your customers to receive your messages without them having to pony up some cash.

Customer Support

mGage’s customer support team can be contacted through phone or email. If you are hoping to browse a FAQ section or Help Center, you are out of luck. This text message marketing service does not have either of those. They do have a blog section that you can browse but it is not really meant for anything related to support.

What's the Verdict on mGage?

Worth It, Some Issues