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10^th in SMS Marketing Software

Rating

8.3/10

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Sumotext Review 2020

Item: Sumotext
Rating: 8.3
Author: Jonathan Kerns

Founded all the way back in 2007 in Little Rock, Arkansas, Sumotext was built order to help out brands, enterprises, and nonprofits, small businesses, and even start ups, improve communication with their customers, clients, and/or members. Since then it has grown into quite a powerhouse and is considered by many as one of the heavyweights of the text message marketing service industry. Going above and beyond the norm in terms of quality service, this company boasts of an intuitive and easy to use campaign management interface, with numerous tools that give you the ability to monitor real-time results of current conversations taking place, blast text message campaigns to hundreds of both existing or potential customers, give out mobile coupons, and many more. If you are ready to take your mobile marketing to the next level and effectively reel in and retain customers then continue reading below for our full Sumotext review below.

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Jonathan KernsAugust 16, 2019

Pros

Comprehensive Text Marketing Features: - Features are something that Sumotext is definitely not lacking in. This text message marketing service has an incredibly comprehensive set of features that can help you and your business reach out to customers, inform them of special promos, remind them of events, give out discounts, and many more. If you have been hopping from one SMS marketing solution provider to the next hoping to find one that has all the features that you would need in order to execute a successful mobile marketing campaign.
Incredible Reporting Features: - This is probably where Sumotext shines the most. With this platform you can effectively see where your SMS marketing campaigns stand. They offer tools that let you view information on the delivery status of each individual contact, the dates when deliveries were confirmed, what carriers your contacts are using, and more. With such detailed information you can easily formulate how best to approach your text message marketing campaigns.
Excellent Campaign Management Features: - Any service is only as good as how easy it is to use. Something may be the most advanced service thereis but if it is obtuse and not at all user friendly then customers will definitely not bother using it. Thankfully, users of any skill level can easily create, track, and manage their campaigns with Sumotext.
Worldwide Coverage: - The great thing about Sumotext is that, unlike other SMS marketing services that only covers US and Canada, this company offers worldwide coverage, boasting over 200 countries and more than 800 carriers. If your company operates outside of the US then this is definitely one of the services that you need to consider.

Cons

Lacks Live Chat Support: While Sumotext provides both phone and email support, they do not offer any live chat support. For those looking for a speedy resolution to their problem but do not prefer or even unable to talk on the phone, live chat is certainly a big help. So if this support option is particularly important to you, then you might have to look elsewhere. That said, this is a pretty minor complaint given all that this text message marketing service platform has to offer.

The Sumotext Platform

Beyond the basic text marketing functions, the Sumotext platform is loaded with dashboards, real-time reports, and other utilities that are specifically crafted for segmentation, personalization, targeting, and location. Moreover, their management tools, which are some of the easiest to use and most comprehensive in the industry, have been designed to seamlessly integrate with their APIs and external data sources.

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Pricing

One thing that you will notice the first time you arrive on Sumotext’s website is the fact that they do not have a dedicated pricing page that clearly lays out the different plans and their corresponding prices as well as the included features. While at first this might confuse or perhaps turn off some potential customers, digging a bit further into their website reveals that this lack of any readily displayed pricing information is due to the fact that you need to call the company in order for them to discuss with you your businesses needs so they can create a custom proposal that fits your business. Not every business is the same, as are their needs, so Sumotext’s approach to create custom plans just for your business is indeed a great alternative to preset plans and pricing. One thing worth noting: they have a 14-day free trial so you can at least get a small taste of what they have to offer.

Features

As far as features go, Sumotext certainly does not disappoint. This text message marketing service allows you to set up auto responders so your customers that opt-in to your SMS campaigns will automatically get a welcome or acknowledgment message, for example. You can also initiate polls\ voting, and even survey campaigns to instantly get customer feedback. As an example, a restaurant can utilize polls in order for restaurateurs to gauge just how popular their new dish is. In addition, surveys also let you pose follow up with different questions depending on a contact’s response. You can also start contests so you can further engage and, eventually, retain customers. You can also place a web sign up form on your website in order to collect customer information such as contact number, name, and address. You also have the option to set up the forms in such a way that they collect as little or as much information about your target audience. In addition, any data that you collect from these web opt-in forms can be used in any future text campaigns. You can, for example, insert a contact’s name into the body of your messages for a more personalized touch. As for short codes, you can either choose to use the default shared short code or ask for their assistance in order to get an assigned short code. Finally, all inbound messages are completely free, while outbound messages are not.

Customer Support

As far as customer support goes, Sumotext’s is fairly solid. It does not have live chat like a few SMS marketing services do but you can contact their support team via phone and email. Moreover, they also provide numerous video tutorials and, while these are not comprehensive by any stretch of the imagination, they do offer a good jumping off point for anyone who wish to learn the basics of the platform.

What's the Verdict on Sumotext?

Worth It, Some Issues